M A N A G E M E N T M A N A G E M E N T 1 st E D I T I O N 1 st E D I T I O N Gulati | Mayo | Nohria Gulati | Mayo | Nohria Chapter 6 Chapter 6 CORPORATE-LEVEL. - ppt download

M A N A G E M E N T M A N A G E M E N T 1 st E D I T I O N 1 st E D I T I O N Gulati | Mayo | Nohria Gulati | Mayo | Nohria Chapter 6 Chapter 6 CORPORATE-LEVEL. - ppt download: Developing a Corporate-Level Strategy © South-Western, a part of Cengage Learning6–3 The way a company seeks to create value through the configuration and coordination of multimarket activities The way a company seeks to create value through the configuration and coordination of multimarket activities Corporate- level strategy Occurs when a firm maximizes its resources to build a competitive advantage across its business units Corporate advantage