Corporate-Level Strategy - ppt download

Corporate-Level Strategy - ppt download: Two Levels of Strategy A diversified company has two levels of strategy 1. Business-Level Strategy (Competitive Strategy) How to create competitive advantage in each business in which the company competes - low cost - differentiation - focused low cost - focused differentiation - integrated low cost/ differentiation 2. Corporate-Level Strategy (Company-wide Strategy) How to create value for the corporation as a whole