©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. - ppt download

©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. - ppt download: ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 6: Corporate-Level Strategy Overview: Seven content areas –Define and discuss corporate-level strategy –Different levels of diversification –Three primary reasons firms diversify –Value creation: related diversification strategy –Value creation: unrelated diversification strategy –Incentives and resources encouraging value-neutral diversification –Management motives encouraging firm overdiversification