CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY - ppt video online download

CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY - ppt video online download: WHAT DOES CRAFTING A DIVERSIFICATION STRATEGY ENTAIL? Step 1 Picking new industries to enter and deciding on the means of entry. Step 2 Pursuing opportunities to leverage cross-business value chain relationships and strategic fit into competitive advantage. Step 3 Establishing investment priorities and steering corporate resources into the most attractive business units. Step 4 Initiating actions to boost the combined performance of the cooperation’s collection of businesses. 8–2 2