7-1© 2006 by Nelson, a division of Thomson Canada Limited. Corporate-Level Strategy Chapter Seven. - ppt download

7-1© 2006 by Nelson, a division of Thomson Canada Limited. Corporate-Level Strategy Chapter Seven. - ppt download: 7-3© 2006 by Nelson, a division of Thomson Canada Limited. Firms Vary by Degree of Diversification Single-business 95% of revenues from a single business unit Low Levels of Diversification AA Dominant-business Between 70% & 95% of revenues from a single business unit BBAA Unrelated-Diversified Business units not closely related High Levels of Diversification AA BBCC Moderate to High Levels of Diversification 70% of revenues from dominant business; bus.s share product, technological & distribution links Related constrained Related linked (mixed) 70% of revenues from dominant business, only limited links exist AABBCC BB AA CC